www.carmelartsanddesign.com                    111 W. Main Street, Suite 140 Carmel, IN  46032

NEWS RELEASE

Date:              February 22, 2007
Contact:        Andrea Stumpf (317) 571-2790

Nationally Recognized Custom Frame Shop Moves to Carmel Arts & Design District

Carmel, IN – The Great Frame Up has a new store location in the Carmel Arts & Design District.  The custom frame shop, offering a selection of high-quality framing services and materials for home or office, moved from its original location in Greyhound Pass to a newly renovated historic home located at 21 1st Street SW, directly behind the future site of the Indiana Design  Center in the Carmel Arts & Design District.  A ribbon-cutting ceremony is scheduled for Friday, February 23rd at 2:30 p.m.  The public is invited to attend.


The Great Frame Up was recently named one of the “Top 100 Custom Framers in the Nation,” by Décor Magazine.  Although part of The Great Frame Up franchise, the award was given to the individual store owned by Dawn and Mark Fraley.  This is the third award of this kind for The Great Frame Up owned by the Fraley’s.  Their store is the only custom frame shop in Indiana to ever receive the award.  


“As the Carmel Arts & Design District develops, we continue to attract high-quality, professional businesses like The Great Frame Up.  I am pleased Mark and Dawn chose to renovate the historic home on 1st  Street SW.  They have done an amazing job transforming the structurally damaged house into a quality building perfect for their business, and a definite asset to the Arts & Design District,” said Mayor Jim Brainard.


The historic home, now housing The Great Frame Up, was built by Dr. L.S. Campbell to serve as his personal medical office.  Originally located at the corner of Main Street (now Range Line Road) and Water Street (now First Street SW), the home was moved to its current location in 1921.  Dr. J.T. McShane purchased the home, and later sold it to Dr. K.C. Hershey, one of the oldest practicing physicians in Hamilton  County.  Dr. Hershey, who was also the Hamilton County Coroner at the time, was the last physician to use the house as a medical office.


Owners Dawn and Mark Fraley purchased the house and property in November of 2005.  Due to poor maintenance and structural inconsistencies from the relocation in 1921, major refurbishing efforts were needed.  Work began on the house in April of 2006 with the addition of structural support beams, new windows, siding, roof and gutters, a new front porch (the original was split in two sections), a 20-foot addition, and improvements to the exterior of the building.  Work was complete in January of 2007 and The Great Frame Up opened for business early February 2007.


“When our lease ended at Village Park Plaza, we found the small house in the Arts & Design District located next to the interior design mart, and decided to become our own landlords.  Although the house was in need of major repairs, we fell in love with the historic charm of the building.  We are dedicated to serving our customers, and the same quality and attention to detail we use in our framing work, we applied to renovating the historic house,” said Mark Fraley.


The Great Frame Up offers custom, on-site framing with several thousand framing options for art, prints, photographs, heirloom objects and other special memorabilia.  Custom frame professionals, certified by the Professional Picture Framing Association, are trained in “Conservation Framing,” the art of preserving artwork while framing.  The shop also has a patented magnetic design board that allows customers to view artwork as it would appear hanging on a wall.  In addition to custom framing, The Great Frame Up also offers a wide variety of framed and unframed prints in the store, as well as special ordering.


For more information about the Great Frame Up, please visit their website at www.carmel.thegreatframeup.com <http://www.carmel.thegreatframeup.com/> or call 317-843-2030.
 
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